NYDJ (Not Your Daughter's Jeans) is a high-quality denim brand based in Los Angeles, California. The company was launched in 2003 by fashion industry insider and budding entrepreneur Lisa Rudes Sandel, who had a vision of designing jeans for women with womanly bodies like herself.  NYDJ is best known for their flattering fit denim and a wide variety of styles to fit any body.

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